MULTI CHOICE EXPLAINS WHY BBNAIJA 2019 WILL HOLD IN NIGERIA

The Chief Customer Officer MultiChoice Nigeria, Martin Mabutho, has shared some interesting details about the upcoming 2019 Big Brother Naija reality show which will be taking place in Nigeria.

Recall earlier on, Continentour.com.ng reported the news of how the reality show is going to take place in Nigeria and auditions are to hold on the first and second of February.

Following several reactions by fans of the show, the Chief Customer Officer of Multichoice, Martin Mabutho, has explained the reason for the change. In a recent interview, Mabutho, revealed that the reason was to attract more investments.

He also revealed that the prize money for the 4th edition of the show will be N45 million which is way bigger than what previous winners went home with.

Read excerpts from the interview: Why did Multichoice decide to bring the show to Nigeria?

“It made sense that we bring it here. The first one we did was See Gobe, and Double Wahala last year eclipsed See Gobe …it was completely flawless.

Now at that state we said there’s no doubt that bringing the show to Nigeria would be the right decision.

It would be worth the investment and it’s exciting for us. Corporate Nigeria and sponsors have latched onto it in a big way so in my view, it’s going to be bigger than all the shows we have ever done.”

How is the selection process for housemates carried out? “I’m not on the selection panel but for this year, the mixture of different individuals will determine the final number that will go into the house.”

Will there ever be a female host? “We had two hosts for the first one Big Brother NigeriaMichelle Dede and Olisa Adibua.

So let’s see what happens with this one.” Will there a bigger prize money this season?

“I can put it this way – I can’t say about the prize money but the total value of the grand prize will exceed N45m.”

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